Available for select projects

I EDIT
STORIES
THAT MOVE.

I'm Ayushmaan Lobana, a video editor and visual storyteller. I turn raw footage into sharp, engaging content designed to grab attention and keep people watching.

REELS YOUTUBE PODCAST ADS MOTION
EDITING RETENTION ↑
CURRENT ROLE UPGEN MEDIA
VIDEO EDITOR AYUSHMAAN
VIDEO EDITING ✦ STORYTELLING ✦ MOTION ✦ RETENTION ✦ CREATIVE ✦ CONTENT ✦ VIDEO EDITING ✦ STORYTELLING ✦
01 / ABOUT

Editing isn't about
making things flashy.

It's about making people keep watching.

Every cut has a purpose. Every transition has a reason. I focus on pacing, storytelling, sound design and visual rhythm to turn ordinary footage into content that holds attention.

Content built for the modern feed.

From short-form reels and YouTube videos to podcast clips and performance ads, I create edits that feel native to the platform.

02 / SERVICES

What I
edit.

01

Reels & Shorts

Fast-paced short-form edits built around hooks, retention and platform-native storytelling.

02

YouTube

Long-form edits with clean pacing, storytelling, B-roll and sound design.

03

Podcast Clips

Conversations transformed into engaging social clips.

04

Ad Creatives

Performance-focused video creatives designed to stop the scroll.

05

Motion Graphics

Motion typography, animated graphics and visual effects.

06

Social Content

Consistent visual content systems for creators and brands.

03 / PORTFOLIO

My
Work.

17 selected video edits across reels, social content, campaigns, advertisements and creative projects.

EDITING PHILOSOPHY

HOOK.
STORY.
RETENTION.
ACTION.

04 / EXPERIENCE

Creating with
UpGen.

Company

UpGen Media

Video Editor / Creative

2026 — PRESENT
05 / CONTACT

HAVE FOOTAGE?
LET'S MAKE IT
WORTH WATCHING.

Have a creator brand, campaign or project that needs better video? Let's turn the raw footage into something people actually want to watch.

WhatsApp Me → Email Me